«Mare fuori 3», the series leaps to first place in the on-demand ranking – Corriere.it

When you say streaming you immediately think of global platforms. It may therefore come as a surprise that the best result obtained, up to now, from a series streaming in our country takes us back to Italy, with local content: it is about Sea Out 3, launched on February 1st on RaiPlay. In particular, the first episode, titled Necessary Hatred, immediately jumped to the first place of the ranking of the most viewed on-demand serial programs in a single day for streams delivered (or LS), almost 2.7 million in 24 hours. All six episodes distributed in modality binge watching (or binge) totaled almost 14 million streams in two days (LS). Now, to understand the scope of these data it is necessary to make some comparisons with metrics more familiar to the world of TV (more than that of the web). Because on TV not only contacts are measured (in this case streams) but also the time spent.

If we translate the data into television metricsNecessary hate been seen by 1.3 million of people in two days (1 million only on the first day). The second season, on Rai2, totaled a little less (1.2 million viewers). If we take the launch of Wednesday, Tim Burton’s series, in Great Britain (where Barb, the English Auditel, already measures Netflix as well) viewers had been 3.7 million in one week (but in the UK Netflix reaches more than 40 million of people). In short, theorder of magnitude that. Three observations. First: also in Italy Netflix has helped the affirmation of Mare fuori fra un young audience (the second season returned to the charts for the 18th week). Second: the series is an authentic treasure for RaiPlay. Third: Total TV which lives between linear and non-linear an open battlefield, and in this case Rai has beat everyone. Thanks to (good) content, the only thing that matters.
In collaboration with Massimo Scaglioni, processing by Sensemakers and Geca on Auditel data