Italian tennis is also liked by sponsors and agents. Davide Lippi signs the baby Passaro

After football, skeet shooting and paddle, also tennis. Reset, the company of the prosecutor Davide Lippi and Carlo Diana, has decided to start representing also tennis players, in the wake of the golden moment of Italian men’s tennis. Reset Tennis, as the project is called, was presented in Milan. “Obviously the work with tennis players is different than what you do with footballers, since they have no team and cannot be bought or sold. The focus is on sponsorships,” said Lippi. The president of Reset, son of the world champion soccer coach Marcello, said that he specialized in the management of the image rights of sportsmen “in the period in which, following Calciopoli, my license as an agent of players, and I was no longer able to work on trading “. The spearhead of Reset’s tennis team is Francesco Passaro, 21 years old born in Umbria, number 122 in the world ranking, put under contract by the agency when he occupied the 600 position.

Passaro and olive oil supplements

“Today the most coveted tennis player by the sponsors is the Australian Nick Kyrgios, exceptional talent and bad boy. This does not mean, however, that young players have to emulate him in his attitudes. Everyone has his personality and his strengths, and on those you have to bet . With Passaro we are doing work that also concerns territorial identity “, said Diana, CEO and co-founder of Reset. The Umbrian tennis player is in fact testimonial of a line of food supplements based on olive oil, produced in the land where he was born. But that’s just the beginning. “I’m happy to be represented by a professional agency. The Reset proposal came to me months ago, but I waited a few months before accepting it. My position in the ranking was not what I wanted and for a while I wanted to concentrate only on tennis. For us tennis players, concentration is everything, that’s why we surround ourselves with figures who can help us manage all aspects of life that are not the game, including sponsorships. I am fortunate to have always had Roberto Trapani by my side , who in addition to being my coach is also my godfather of communion and confirmation “.

Lippi and the years after Calciopoli

In presenting Reset Tennis, Davide Lippi talked about the difficult years in which he gave life to Resetgroup. When, that is, he found himself having to reinvent himself after his image of him had been tarnished by his involvement in the judicial investigation into the “Gea scandal”, an event from which he was acquitted. “My father told me: even if you could go from house to house and tell the Italians who you really are, many would not believe you. But you have to work hard anyway, and show who you are with the quality of your work.” he told of how with Diana they opened the first office of their agency “in a basement of a building in via Archimede in Rome, in front of which someone immediately wrote Lippi shit. The writing is still there, I never wanted to delete it. It reminds me of what I had to fight against at the beginning. “He recalled with gratitude the fact that” some players did not turn their backs on me and I will always be grateful to them, Chiellini above all. “Finally, looking to the future, he said:” We want to become a 360 degree marketing company. In football we already have ten agents working for us, but the goal is to grow in other sports as well. Opening up to the world of tennis goes in this direction “.