“It accompanies you throughout your life” – Corriere.it

«The emotion of having worn any of the Giro d’Italia jerseys is something that stays with you for life. I slept in my first pink jersey at night: I didn’t frame it because sometimes I need to touch it». The storytelling talent of Paul Bettinione of the greats of contemporary blue cycling, enchants the hall of the Protomoteca del Campidoglio where yesterday the Giro presented the collection of symbols of the primacy of the 106th edition which will start from Abruzzo on May 6th and will end right in Rome on the 28th. The mayor Roberto Gualtieri and the councilor for Major Events Alessandro Onorato did the honors by announcing that the route of the Capitoline stage will host a morning pedal mass that will involve the city up to the coast, an unprecedented event.

The presentation of the shirts is also the parade of the sponsors who support them. «They are large Italian companies – explains Urbano Cairo, president of Rcs MediaGroup – with which we have a deep and lasting relationship. They understand the values ​​of the Giro, its international popularity and the way it involves the whole territory. That five years after the Great Departure from Israel, Foreign Minister Antonio Tajani has handed the pink jersey to Israeli Prime Minister Netanyahu is a source of great pride”.

Enel is a partner of the pink jersey for eight seasons and for Francesco Starace, CEO of the group, «the agreement works powerfully with contents and values ​​that are important for the company and for Italy. Cycling is the perfect paradigm of what it means to respond dynamically and positively to challenges». Sara Doris, Vice President of Banca Mediolanumrecalls «that the one with the Giro for the blue jersey of best climber is a partnership that has united us since 2003. The bike is a value that has always counted and excited in my family, the Giro enters the homes of our customers who love to watch it and pedal along its paths».

Intimissimi Uomo sponsors the white jersey for best young player. For Matteo Veronesi, a member of the Calzedonia Group board, «it is a perfect union with a young brand that is growing day after day, climbing numerous new peaks». The cyclamen jersey of the points classification bears the name of the Ice Agency, which promotes Italian companies abroad. «Our goal is to highlight the sharing between the values ​​that characterize a healthy and competitive sport such as cycling – explains Roberto Luongo, general manager – and the spirit that inspires Italian companies that project themselves on foreign markets. With the Giro d’Italia, the sporting event is linked to the territory and to the productive world».