Holy Land, quick guide in four stages to visit it without incurring the temptation to give to the poor

ROME – Bethlehem, Jericho, Bethany and Jerusalem: this is the journey in stages of the actor Giovanni Scifoni to guide public opinion in Pro Terra SanctaA non-profit association that operates in the Middle East, where the Franciscan friars of the Custody of the Holy Land, with the mission of creating links between those places and the rest of the world. “TAMAM“are the 4 videos, one for each city, that Scifoni created for the fundraising, awareness and information campaign of Pro Terra Santa. They will have a diffusion mainly on social networks, both of Giovanni Scifoni and of the Association and one landing page on the site with the possibility of donating to various projects of the Association.

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A new language to communicate. The four videos made by Giovanni Scifoni together with Gero Arnone, with a (finally) ironic language, invite you to “not donate” to Pro Terra Santa, but in reality they want to recall the opposite message: to invite everyone to donate to support the aid programs created together with local associations and offers training and growth opportunities to the most vulnerable people. “I found myself in a context rich in history that one could not fail to tell – says Giovanni Scipioni – the activity that the Association carries out is immense, in Palestine, Syria and Lebanon and goes beyond what we were able to express. with videos. I met intelligent people with whom it was possible to unhinge the usual approach that one has when dealing with such issues. Normally, there is a tendency to generate a sense of guilt in those who look at images of suffering, poverty, The message to be launched is: ‘… here we are, together with those who suffer, while you who are looking at us are warm, sitting on soft sofas …’ Finally – added Scifoni – with Pro Terra Sancta we wanted to ‘betray’ the expectations of those who will see the videos, in an attempt to raise awareness through a different path “.

The aid programs. The projects of Pro Terra Sancta they have to do with the conservation and development of the territory of the Holy Land, with humanitarian emergencies, assistance to the most vulnerable people and socio-entrepreneurial activities. For this reason, the campaign takes the name of “Forgive us“, With the double meaning of forgiving, on the one hand, for having used an unusual language, but also to raise awareness and make possible as many dinations as possible to the many projects that the Association carries out in the area in favor of women, children, young people and elderly people. The funds raised through the campaign Forgive us they will go in particular to support the projects of education and reception of children in schools, as well as supporting the House of the Child God of Bethlehem, which welcomes children with disabilities or abandoned by their parents. But also projects for the elderly of Jericho, and others for the redemption of the women of Bethany, offering them job opportunities, and also programs for the conservation and cultural heritage of the whole Holy Land.

A sign for peace. “We are grateful to Giovanni Scifoni and Gero Arnone for their support for our cause and for having believed in these projects that he was able to tell the best with his creativity – says Tommaso Saltini, general manager of Pro Terra Sancta – we thank them above all for having given us precious time and for having transmitted to public opinion the great work of so many volunteers, experts, trainers who with great humanity have believed in the possibilities that this territory with its history and its contradictions can give to the entire local community enriching it and not abandoning it to the fate of a country in eternal conflict. Scifoni’s activity is also a sign towards peace because it tells of realities in which the Christian and Muslim communities live together in peace for a common good “