Francesco Bagnaia in Tim’s commercial, which accelerates on the Corriere.it fibre-board

To encourage the migration to fiber connectivity, which is faster and has a lower environmental impact, Tim is launching the ADSL scrapping programme. From 11 June it will be possible to say goodbye to the old copper ADSL or Rtg voice-only lines and activate ultrabroadband fiber connections up to 10 Gigabits per second by taking advantage of a new promotion. For the occasion, a new television campaign will also be on air with an exceptional testimonial, Francesco Pecco Bagnaia, Ducati rider and MotoGP world champion, fresh winner of the Mugello GP. With this initiative, customers who switch to Tim’s fiber, by activating one of the Tim WiFi Power All Inclusive or TIM WiFi Power Top offers, will receive a bonus of 120 euros on their bill (or 5 euros per month for 24 months).

An incentive of the same amount will be recognized, as an alternative to the ADSL bonus, also to those customers who scrap an old modem of their property by handing it over to the Tim technician during the installation phase of the new line, in order to promote, from a circular economy perspective, the regeneration or sustainable disposal of obsolete devices. Tim, in addition to the commercial, is once again linked with Ducati to underline Italian excellence. In fact, Tim’s logo will be visible on the front and rear wings of both Ducati Lenovo Team bikes at the Mugello Italian Grand Prix (which you just ran) and del Grand Prix of San Marino and the Rimini Riviera (September 8-9-10). Mneskin’s new hit Baby Said is the soundtrack of the commercial (30″ and 20″) which will be on air on the main national broadcasters and on the web. The television campaign will be accompanied by a 20” radio spot, digital adv, Out of Home and Btl material for points of sale.