Figc and Acqua Lete renew their partnership for the next 4 years – Corriere.it

The Italian national team does not lose its appeal also on a commercial level. Lethe water and Italian Football Federation have today renewed their partnership for the next four years. Acqua Lete will continue to be the premium partner of the Italian national football teams until 2026, thus continuing a relationship that began in 2015 and has grown over the years with mutual satisfaction. For the future, the collaboration between Acqua Lete and the FIGC will be aimed at the themes of inclusiveness and the celebration of the passion that unites the players of the Italian national football team and the millions of Azzurri fans. At the same time, the common commitment that has always linked Acqua Lete and the FIGC will be maintained for the promotion of sporting values, with particular attention to social issues, and for the adoption of correct lifestyles, through healthy eating, regular sports and adequate hydration necessary to achieve optimal psychophysical well-being.

The renewal of the partnership with Acqua Lete makes us proud – he declares Gabriele Gravina, President of the FIGC– because it represents a Made in Italy excellence that has supported the Italian national football teams and the activities of the FIGC for over 8 years. A healthy lifestyle and correct hydration are the basis of the life of an athlete, taking care of every aspect of the daily life of male and female athletes is a commitment and responsibility that we carry forward with Lete in a virtuous process of education to sport and its values.
When it comes to water in the world of sport – he explains Gabriella Cuzzone, marketing director of Acqua Lete – we are talking about Acqua Lete. Our bond with sport is solid and deep and we are enthusiastic about continuing the journey with the FIGC. In the next four years, we intend to activate our communication with all national teams in an innovative way. The National Teams – concludes Cuzzone – are an extraordinary vehicle of positive values ​​in terms of loyalty, passion, sense of belonging, inclusiveness and a healthy spirit of competition and therefore deserve constant prominence on our part, not limited to major international events and all Our activities will be oriented in this direction.