Fictions and the potential of streaming ratings – Corriere.it

At the beginning of this 2023 again fiction the kind most capable of to attract a wide and transversal audience, generating ritual appointments in the schedule. And once again the Rai to dominate the ranking of most viewed of the week in prime time with two returning series, which reached the second and seventh seasons respectively. The appointment with fiction on Sunday or Thursday is so strong as to get rich of visions of recovery (defined of catch-up) also in streambringing attention to the portal RaiPlay, a real treasure that could be strengthened and valued: let’s hope they understand it, starting from the next Sanremo. At the top of the ranking of the most viewed of the week there is of course The investigations of Lolita Lobosco 2
with 5,277,000 average viewers, and a share of 27.75%.

These data should be added or in any case considered the streams (over half a million) of vision of the following days, for a average listening of almost 250 thousand individuals. This is a datum that is not mere and immediate recovery, because within a few weeks the additional average ratings in streaming exceed 355 thousand units. Even better it seems to go streaming God help us 7
: over 350,000 average devices saw the first episodes in streaming, while the linear viewing of the weekly episodes (the fifth and sixth) gathered an average of 4,580,000 viewers, 24.4% of the audience. Lolita Lobosco’s audience a lot female (32% share) and rather transversal to age (with an excellent 24% among 15-24 year olds). Traditional publishers are sometimes suspicious of streaming, but what matters inattract viewers one factor: the content quality. (ag)
In collaboration with Massimo Scaglioni Geca and iPort Nielsen elaboration on Auditel data