Earth Day Turin: all the appointments to celebrate Earth Day

The green heart of Turin – Saturday 22 April – comes alive for the first time on the occasion of theEarth Day, the green event that manages to involve the largest number of people around the planet. For the first time Turin enters the official celebrations of World Earth Day coordinates from Earth Day Italy. The day will see the participation of representatives of the Turin institutions, to underline the commitment of the City, nominated among the 100 European cities that will commit to reducing emissions by 2030.

Earth Day Turin 2023 it will be a great party dedicated to the Earth organized and curated by AWorld And Club Silencio with the contribution of Company of San Paolo Foundation as major supporter and will be held in the Royal Horsewoman and in Royal Gardens of Turin with an alternation of workshops and panels related to the themes of Sustainability and ofAgenda 2030; the event will culminate in the great Concert for the Earth, with the participation of numerous Italian artists.

The event, entirely free and carbon neutral – thanks to low-impact set-up choices and the measurement and compensation of emissions by Climate Partner – will wind through moments of in-depth analysis and entertainment, organized in the various areas of the location: Cavallerizza Reale, Playground, Earth Village and Main Stage. All the appointments have been designed to raise public awareness and start a dialogue on the theme of safeguarding the planet: a unique opportunity for sharing, enlivened by the many partners and famous guests involved.

On the occasion of this great appointment, Club Silencio – a cultural association engaged in experiential projects that stimulate the active participation of young people under 35 in cultural, social and democratic life – and AWorld – a platform that guides and encourages people to live sustainably by measuring their carbon footprint and the impact – they joined forces: “We are very happy with this union, working on such a large project of national importance was a challenge but we are proud of the result achieved. We can’t wait for the public to take part in what we have created, effectively giving life to the day, and discovering the objectives of Earth Day Turin 2023. We also thank the Compagnia di San Paolo Foundation, which as a major supporter has helped us on this journey.” say Alessandro Armillotta, CEO and Co-Founder of AWorld and Alberto Ferrari, President of Club Silencio. “We hope that the Earth Day message will reach as many people as possible loud and clear, not only in Italy but around the world.”

Through the AWorld app from April 3 to 20 will be launched a challenge (collective challenge) with the aim of achieving 10,000 good deeds for the planet in just 17 days. The 50 most active citizens will win access to the exclusive area in front of the stage main stage of the concert. To take part in the challenge, simply download the AWorld app from play store or App Storejoin the Team Earth Day Turin and log your actions daily.

The event will offer many activities dedicated to young people, protagonists in the transition to a more sustainable world. In the Cavallerizza area it will be built by Legambiente the information laboratory for children “sustainableland”. Through a large Treasure hunt, the participants will learn about which small concrete gestures everyone can make on a daily basis to make their life and city? more sustainable. With the support of IOC – UNESCO for the Decade of the Seapartner of the initiative, in the Royal Gardens the little ones guided by the illustrator and environmental educator Elizabeth Mitrovic, will learn to build a diary of nature, an opportunity to discover the natural areas found in their own territory and recover direct contact with nature. There will also be numerous activities dedicated to adults, with moments of yoga And mindfulness conducted by the association Wake Up!.

L’Earth Village, an area dedicated to the world of dissemination and discussion between all the protagonists of the Change, will see the succession of disseminators, foundations, NGOs, scientists and content creators. Among these, there will also be the Turin International Book Fair, which will propose – in collaboration with AWorld – an exchange of books (part of which is donated by the Fair itself) with the aim of encouraging reading. Furthermore, representing the Book Fair and thanks to the collaboration with the publisher Nottetempo, in the scenario of Royal Museums the well-known anthropologist and essayist will be a guest Eduardo Kohnauthor of “How forests think. For an anthropology beyond the human” (Nottetempo, 2021) in dialogue with the journalist Nicolas Lozito.

Also ASviSthe Italian Alliance for Sustainable Development, will intervene by participating in a panel on the role of territories in spreading theAgenda 2030 and on the importance of citizen engagement.

The day will be enlivened by various moments, in particular the Compagnia di San Paolo Foundation will announce the results of the challenge “Sustainable by nature” activated within the AWorld app to boost achievements by “Sportsmen by Nature”, the tender launched in 2022 to support the sports organizations of Piedmont, Liguria and Valle d’Aosta in the post-pandemic period and to promote the benefits of a healthy lifestyle combined with environmental protection. The challenge, a digital challenge aimed at creating engagement and stimulating positive competitiveness to generate measurable initiatives, saw the participation of the entities selected by the tender which involved their communities in virtuous actions in favor of the environment. On April 22 there will be a moment dedicated to the awarding of the institution that will have created major engagement and the communication of the actions generated which, to date, have far exceeded the initial target of 100,000.

Earth Day Turin 2023 will also be an opportunity for Conadpremium partner of the initiative, to announce the start of the campaign Let’s forest together Italy 2023 which, in partnership with Rete Clima – a non-profit technical body that supports companies in decarbonisation and sustainability paths – will lead to the planting of 11,000 trees in 11 Italian regions by spring 2024, confirming the brand’s commitment to projects protection of the environment and forests. At 15.30, the singer Elise with Joseph ZulianiCustomer Marketing and Communication Director of Conad, Andrea Pellegatta And Paul Vigano, founders of Rete Clima and AWorld will kick off the new large forestation operation, planting a horse chestnut inside the Royal Gardens of Turin. The initiative will promote the development of “Bio Forest” in Italy, urban and peri-urban forests designed to maximize the positive impact on biodiversity.

The project joins the initiative Music for the Planet promoted by Elisetogether with AWorld And Music Innovation Hub which in 2022 which led to the planting of more than 4,000 trees in Italy thanks to the volunteers of Legambiente. In the frame of the event, Conad will also present the new positioning of the Verso Natura Conad branded product line as a response to customers who are more attentive to natural well-being and sustainability, with an offer that includes organic and low environmental impact products.

During the day, artists, musicians, popularizers and influencers will take part in the scheduled activities and panels. The singer will also be present to testify to her commitment to protecting the environment Rose Villan. Inside the Royal Gardens there will also be theEarth Market by Green Pea & Barone Ostu: a sales and discovery space dedicated to the world of vintage and second hand. Barone Ostu – stage name of Federico Ostuni, activist and vintage stylist, soul of Balôn market in Turin and of Green Pea the first shopping center dedicated to sustainability – will accompany visitors to discover the world of sustainable fashion and creativity, offering for sale a selection of customized limited edition garments.

During the demonstrations there will also be space for entertainment, the stage will in fact give voice to Massimiliano Loizzi who will entertain the audience with his comedy show The Happy Tour brought to Earth Day Torino 2023 thanks to the collaboration with the Turin Fringe Festival.

Starting at 19:00, Eugene Cesaro (Eugene in Via Di Gioia), will lead together with Anna Olivero (editor in chief of AWorld) the Concert for the Earth. On the Main Stage of Earth Day, inside the Royal Gardens, a special live performance will come to life – free and open to all – which will make the audience dance and sing to the tune of great musicians, all actively engaged in the sustainability issues promoted by Earth Day. On stage they will take turns Saturninus, Marlene Kuntz, Syria, Ensi, Epoque, Frero, Klaus, Leon Faun and many others. A final moment that wants not only to celebrate the Earth, but above all to launch an appeal for the protection of the Planet, because we don’t have a Planet B.

Pierluigi Sassipresident of Earth Day Italia declared that: “In 53 years of history, World Earth Day has gone from being a symbolic moment of awareness for the protection of the planet to becoming the most impactful environmental event in the world, decisive for motivating world public opinion to pass from words to deeds In 2016 from Village for the Earth in Rome with Pope francesco we accompanied our government in the ratification of the historic Paris climate agreement desired by the UN secretary general on the occasion of Earth Day. I am particularly happy that after the long pandemic this celebration is returning not only to Rome but also to Turin thanks to the collaboration with AWorld. The events in Turin will thus enter the official celebrations of Earth Day Italy considered among the best in the world by the Washington Network. With over 600 events scheduled between 21st and 25th April and a televised marathon on RaiPlay from the Fuksas cloud, this edition will speak to all citizens to promote a radical change in lifestyles and consumption, confident that humanity is now aware that the time available is very little. But we will pay particular attention to young people who must become more determined and strong in order to truly influence the choices of governments around the world.”

The Turin celebrations will be broadcast streaming inside #OnePeopleOnePlanetthe marathon organized by Earth Day Italy live streaming on RaiPlay. During the day, connections will be made between the two events in Rome and Turin to highlight the salient moments. RDS extension will be the official radio of the events. factance will be the media partner of Earth Day Torino on social networks.

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