Dazn extends: acquired Eleven – Soccer

Dazn has acquired Eleven Group, an international provider for streaming national and international sporting events. The transaction – announces the company – expands Dazn’s capabilities within the sector of live streaming of sports content, consolidating its position as a global leader in this rapidly evolving market and allowing it to reach new territories and expand the portfolio of football rights and generate new revenue streams.

The agreement also includes the acquisition of Team Whistle, Eleven’s media company which is in the top ten of US sports media by ComScore, with over 700 million followers. Dazn estimates overall revenue growth of approximately $ 300 million annually. Upon completion of the agreement, Andrea Radrizzani, founder of Eleven will join the board of Dazn as Executive Director and will support the development of the Dazn Group business.

Founded in 2015, Eleven is a sports platform that offers world-class entertainment to fans around the world and broadcasts approximately 65,000 hours of live sports each year. From the world’s biggest sporting events to the best of local competitions, to award-winning programming of original content. “This acquisition increases the scalability of our business – says the CEO of DAZN Group, Shay Segev – It is an important step towards consolidating our mission to become the leading global sports entertainment platform”.

Marc Watson, CEO of Eleven Group underlined how “the union with DAZN will be transformative, allowing us to achieve greater economies of scale and a global platform for our talented team”. Once completed, the transaction will allow DAZN to become the broadcaster of the major football leagues in Portugal and Belgium. Eleven’s activities will integrate with those of Dazn in Italy, Japan, Spain and in the countries where the company has won the rights to major national football competitions. This will allow for economies of scale. The impact on the football rights portfolio was important.

Through the integration of ELEVENsports.com and the 40,000 matches streamed every year, DAZN strengthens its role as a global benchmark for football. Eleven plays a key role in FIFA +, FIFA’s OTT service, supporting the production, broadcasting and distribution of live sports matches from over 90 FIFA member associations. In particular, the two companies, together, will create the largest portfolio of content dedicated to women’s football: ELEVEN boasts the rights to women’s SPORTING content relating to six different confederations that will add to DAZN’s offer, which includes, among other things , the UEFA Women’s Champions League, Liga F in Spain, the English FA Women’s Super League and Women’s FA Cup and the Japanese WE League.