Daniel Rossomondo and ideas for approaching Formula 1 – Corriere.it

MotoGp returns to Europe this weekend at Jerez, but there is a new American energy driving it. From NBA parquet to asphalt. Dark vest, a can of Coca-Cola in hand and a smile for everyone. Daniel Rossomondo, the new head of the commercial area, introduced himself in Austin just over a week ago,
the third race of the World Championship (won by Rins)
and his first as manager of Dorna. The Spanish company, which has managed the two-wheeler championship since 1992, has decided to abandon its family-run dimension and broaden its horizons, relying on American managers to make the most of the image of a spectacular sport, but far from the huge revenues of Formula 1 ($2.5 billion in 2022 according to Forbes).

here that comes into play Rossomondo. After a worldwide casting, Dorna’s number one Carmelo Ezpeleta she chose him for what she defines the new era of MotoGP. In a nutshell, he will deal with the form, because the substance is already there: We will change the way people perceive how incredible our drivers are, promised Rossomondo, eager to combine their skills with technological innovation: Excellent TV product, but I don’t think it does it justice. Live they drive you crazy.

Daniel Rossomondo, who is the new MotoGP manager

Graduated from Georgetown University, (the same as former US President Bill Clinton and numerous heads of state), from 2004 to 2007 before, and from 2009 until recently, been responsible for the growth of the NBA in terms of sponsorship, media and global interest. His intention and that of the commercial team that he will form to draw from that very world. In other words, making the World Championship a show even before being an event. Opening it up to the American market (F1 races three times in the States, the bikes only once, but the intention is to double) and to the new generations (After my farewell, MotoGP has returned to being followed only by enthusiasts, the words of Valentino Rossi).

No copy and paste from Formula 1

To do this, Rossomondo, who joked about his Italian origins with Bagnaia in Austin, manage media rights, commercial partnerships and digital businesses. Interverr on social media (the Instagram page of F1 has almost 23 million followers, that of MotoGp 14) and I’ll try to make the championship attractive even when I’m not on the track. Like the NFL, staged only 18 weekends but relevant all year round. Tell yourself, like the NBA: that when you believe in something, you make sure it exists. But it won’t be a copy paste of F1: We’ll steal some ideas, but we’ll have our own. And maybe one day they will steal from us, the provocation of Rossomondo. There is time, meanwhile in Spain we start again with Bezzecchi in the lead, with Bagnaia recovering from a crash that left its mark. Bastianini will be back, nothing to do for Marquez. Spectacle guaranteed, who knows.