Cycling, Credit Agricole new main sponsor of the great classics of Rcs-Corriere.it

Starting this year (the Italian cycling season begins with the Strade Bianche di Siena on 4 March) and until 2025, the great classics organized by Rcs Sport will have a new and prestigious main sponsor, the banking giant Agricultural Credits. The races affected by the agreement are Strade Bianche for men and women, Tirreno-Adriatico, Milan-Turin, Milan-Sanremo, Giro di Sicilia, Gran Piemonte and Giro di Lombardia.

Giampiero Maioli, head of Crdit Agricole Italia he explains: We have been sponsoring the Tour de France for 40 years with our Crdit Lyonnais – Maioli explained – and for a long time we have supported a great French professional team. In Italy we invested in rugby in the period of its maximum growth and now we have arrived at cycling, what we consider movement, the sport of the future, a popular, innovative sport much loved by young people. Let’s not overlook the development of the women’s movement in which cycling is second to none: many other sports forget this cultural richness. The RCS Classics cover different territories, from Lombardy to Liguria to Tuscany to Sicily, and for us to operate in a strategic territory because we are a nearby bank. We are happy with the agreement and hope that the Strade Bianche will soon become a “monument” because it deserves it.

Great enthusiasm also from Urbano Cairo, president and CEO of RCS Media Group: With Credit Agricole we planned a common and beautiful action that takes the form of cycling, in our cycling with two monumental races such as Sanremo and Lombardia and other historical events including the Tirreno-Adriatico. It is an honor to collaborate with the first European banking group.

They also attended the presentation of the agreement the managing director of Rcs Sport Paolo Bellinothe marketing manager of Crdit Agricole Italia Marco Briata e the director of La Gazzetta dello Sport Stefano Barigelli. For Paolo Bellino the negotiation with Crdit Agricole was a long but also fascinating one because he entered into with people who really understand cycling. Our classics range from March to October, from the Alps to Sicily mixing lots of ingredients. Crdit Agricole will help us in our international growth. The director of the Gazzetta dello Sport Stefano Barigelli instead told of a very strong relationship with cycling with every start of the season that turns into a celebration and an added value that we pour onto our site and on our pages where the great Italian classics play a driving.

The President Cairoon the sidelines of the event, was solicited on Juventus case and gave his opinion: The penalty for Juventus? These are heavy situations but let us judge, he has to do it. It would be very important to try to clean up football. These things also set a bad example for young people. important – he added – to do things in a fair and sporting way. I don’t mean to say it wasn’t like that. But when you then do these things, everything else is forgotten.