Children, the “Semiperdo” bracelets: the donation for each band sold will go to the NGO Operation Smile

ROME – The Italian company that created the smart bracelet If I lose myselfdesigned to help children in case of loss, has launched the special collection “Half Lost Emoji” to support the medical programs of Operation Smile for the treatment of facial deformities, a global non-profit organization specializing in the surgery and treatment of cleft lip and palate. Since 1982, it has been treating and assisting children and adults born with craniomaxillofacial deformities, guaranteeing medical expertise, research and assistance, thanks to highly specialized personnel and thousands of medical volunteers and students all over the world, collaborating with local governments and health systems, with other non-profit organizations.

How the funds raised will be used. In the sign of a commonality of values ​​and sensitivity towards the protection of the well-being of the little ones, the collaboration between the Operation Smile Italia Foundation ETS and bluona company specialized in the creation of integrated technological ecosystems to improve the quality of life of families. Bluon is the company that designed and launched the smart bracelet If I lose myself, conceived and produced in Italy, which can be used on any fixed or mobile device connected to the Internet. The operating principle is that of credit cards contactless: those who find the lost child can simply bring their smartphone or connect to the unique web address printed on the bracelet. A microchip thus activates the geolocation system when needed without having to have any app. To support Operation Smile, Bluon has created a special collection, made up of emoticons and smiles: it is “Half Lost Emoji”, emoji used every day in messages. For each bracelet sold, Bluon will donate 1.50 euros to Operation Smile to be allocated to medical programs and the care of children born with a facial deformity.

Every child deserves a peaceful life. Since 1982 Operation Smile – one of the largest non-profit organizations involved in the treatment of facial deformities – makes a difference in the lives of many children by offering free surgical care in over 40 countries around the world. A commitment that for many patients – more than 340,000 in over forty years of activity – means returning to life and being able to do “normal” things, such as going to school, eating or talking without difficulty. “For us, this is a very heard – says Federica Tedeschi, general manager of Operation Smile Italia ETS Foundation – Why Bluonas Operation Smile, cares about children, and has embraced our cause by turning her support to those born with a cleft lip and palate.” The bracelets If I lose myself are available HERE.