Childhood obesity, the project with psychologists and nutritionists that starts from the Milan schools to arrive in Rome, Naples and Palermo

MILAN – On the occasion of the World Food Day, DO X WELL And BNP Paribas Cardif show the numbers of the first phase of LOVVATI: 545 students, 84 teachers, 1000 parents and / or relatives and 6 Milanese institutes involved in a path towards healthy eating and a correct lifestyle. In the second phase, psychologists, nutritionists, social media experts and LOVVATI teachers of movement will meet thousands of students from the Milanese and Lombard districts, and then also reach Rome, Naples and Palermo. The project was born to spread the culture of “Welfare“Among the youngest and fight the phenomenon of obesity starting from childhood, which according to the ISS (Higher Institute of Health) affects about 1 in 10 children.

The rise in obesity due to the pandemic. The project is dedicated to elementary and middle school pupils and started on April 7th. Taking care of people’s health has always been a priority for BNP Paribas Cardifin line with its mission to make insurance more accessible to even the most vulnerable people in society, and by adapting coverage and rates to various diseases, including – from 2019 – obesity. LOVVATI has turned the spotlight on the issue of childhood obesity, a phenomenon made even more serious after the spread of Covid-19. Even before the pandemic, according to theHigher Institute of Healthapproximately 1 in 10 children (9.3%) were obese and 21.3% overweight. With the lockdown, the situation has worsened: a study by the Italian Society of Pediatrics shows that the consumption of snacks (60.3%), fruit juices (14.0%) and sugary drinks (10.4%) has increased. )2. The scientific literature has even begun to talk about “covibesity”, correlating lockdown and childhood obesity. In this scenario, for BNP Paribas Cardif acting in advance, involving schools and families as well as children, is essential to raise everyone’s awareness.

Dialogue with students. The first phase of LOVVATI, which was included in the group of projects under the aegis of the Lombardy School Office, saw a series of wellness experts conversing with students, parents, teachers and staff of some elementary and middle schools in Milan. Between April and June, 6 institutes, 28 classes, 545 students (360 pupils in the 11-12 age group and 185 in the 9-10 age group), 84 teachers, 11 experts and more than 1,000 parents and / or family members. For the 2022/23 school year, the goal is to extend the project on the national territory for which, starting from autumn, some schools in Rome, Naples and Palermo are expected to be involved, as well as other institutes in the Milan area. and Lombard. Schools interested in the initiative can submit their application through the site.

The culture of prevention. The dissemination of the culture of prevention of the risks associated with overweight and obesity is an important objective of BNP Paribas Cardif in all the countries where the Company operates. Its commitment includes initiatives that move in several directions: from direct support to scientific research, to active support for associations that deal with childhood obesity, up to the involvement of commercial and technological partners through a virtuous circle of prevention and improvement. of the products and services offered by BNP Paribas Cardif.

The project. LOVVATI aims to sensitize the children and adults of reference (teachers, families and ATA staff) on the four fundamental steps for their own and others’ “well-being”: Self-acceptance and feeling good with others; proper nutrition; digital wellbeing; move every day. The course is developed in 8 hours of workshop / laboratory and includes a series of meetings in plenary – with several classes at the same time – and in individual classes with the experts of FARE X BENE:

– psychologists with focus on: acceptance of the self and of who is other than me, nutrition and self-esteem, the weight of the gaze of others, prejudices and appearances, nutrition education and identity development;

– nutritionists with focus on: what I eat, proper nutrition, eating disorders, knowing how to read and understand labels, real identity cards of products that help individual awareness;

– social and digital experts with focus on: prevention and safe, correct and conscious use of social media and the web, bullying and cyberbullying (body shaming, fat shaming);

– motor teachers with focus on: chasing away laziness and getting around every day, practical exercises and home work cards.

The schools involved. They are those who will be able to access a dedicated multichannel web platform; they will receive kits for working in the classroom with the teachers, which will in turn help to create supporting teaching materials, as well as practical activities to bring the good practices learned into the family. There are also meetings with the reference adults, parents and teachers and ATA staff, together with all the experts involved in the project. Children are also given a pedometer to track the pace of their progress.

What is DO X WELL. It is a non-profit association that supports, promotes and implements projects and activities to combat all forms of violence between equals and gender, providing psychological and legal assistance to victims of abuse and violence. For years, it has been promoting and implementing in schools of all levels, awareness-raising courses, prevention and contrast to gender discrimination and violence, bullying and cyberbullying, projects awarded the representation award of the President of the Republic in 2015.

What is BNP Paribas Cardif. Since 1989 it has been developing and distributing insurance products for the Protection and Savings segments in Italy through various channels. World leader in the partnerships of bancassurance and in creditor insurance, BNP Paribas Cardif plays a role in the lives of its policyholders by providing savings and protection solutions that enable them to achieve their goals and protect themselves from unforeseen events.