Basketball, Serie A: almost 500,000 spectators in the middle of the season

There were almost half a million – in the first round – the people who sat in the stands of a sports hall to follow a basketball match from the A league. In the first part of the season, Lega Basket reveals, total spectators were 428,404 for a total collection of nearly six million. The three races with the greatest attendance were the Lombard derby between Milan and Varese with 9,979 spectators, followed by Milan-Tortona with 9,622 and Pesaro-Virtus Bologna with 8,934.

As for viewers ‘at home’, in the first of the three seasons for which the ‘pay’ rights to the Serie A championship and Lega events were awarded, the platform Elevenwith over half a million hours of streaming between live and on-demand events, recorded a number of users that more than doubled from the first to the fifteenth day, while as regards free-to-air television exposure, the rights to which are held by the Warner group Bros Discovery, the average number of viewers has grown by 10% compared to last year, with a share up by +48%, a number of cumulative contacts of over 6.6 million people (+124%) with an average for match of 650 thousand people.

Lastly, on the virtual front, between social networks, the website and the app, Legabasket’s contents were viewed 53 million times. Instagram the most productive platform with 14 million views and rise for TikTok which generated 7.5 million views. In the digital world, Legabasket generated a further 35 million views, for a total of almost 90 million in just over three months.