Bakayoko (Milan), the pink hat goes viral and unleashes irony – Corriere.it

On social media, the cap worn and flaunted Wednesday evening at San Siro by Timou Bakayoko, Milan’s French midfielder, on loan from Chelsea, has not gone unnoticed. A pink cap made with crochet, probably handmade, super flashy to celebrate, even from the stands, the 4-0 of his team against Salzburg, a result that is worth the return of the Devil in the second round of the Champions League. The effect of the unusual rose was disruptive: the images went viral on social media, while the match was still in progress. Many fans on Twitter went wild in the comments. But a hallucination ?, the immediate reaction. Someone then recalled the episode of the police, which had stopped him in Milan, adding: not without reason if he uses such outfits. Others have dwelt on the theme of recycling doilies (But grandma’s?). The midfielder’s look is just the latest in a long line of unusual clothing items shown over the years. The pink hat by Bakayoko that made social media smile so much, represents one of the hottest trends of last summer, even in the world of men’s clothing. The rediscovered love for handmade and the incisiveness of some colors, with the greatest visual impact, such as pastel or bright pink, have introduced a new style: hippie accessories also chosen to accompany elegant dresses.

A hat of this type, according to the specialized magazine Vogue, is thus a perfect accessory to be in line with the latest trends and show off a trendy outfit. It is true for women, following the example of many models, but among men the difference has made it above all the singer Justin Bieber, who did not give up on a crochet hat to perform a few months ago on the stage of the Lucca Summer Festival. A garment that is currently also worth a very significant business and that sees many celebrities willing to spend considerable sums (even 800 euros if signed by an important fashion house), in order to have this valuable homemade accessory.

Dandy (and entrepreneur) Bakayoko has never given up on an extroverted style in the latest fashion designer garments. As a lover of style, many of his choices have met with resonance, leading the tabloids to write about him even when he’s not playing. His outfits are not the result of chance or a simple personal taste. 14 February 2020 Bakayoko became sharholder and ambassador of tudes Studio, a brand that has grown from a publishing house to a catwalk brand. The approach of the founders Jrmie Egry and Aurlien Arbet is to merge different styles and make different areas of the company dialogue, so much so as to involve a footballer in a marketing operation that does not see him only as a testimonial, but as a protagonist of development and growth of the brand itself. The project in the post-pandemic period grew and currently has Bakayoko not only as an entrepreneur, but also as a testimonial. A mix of high fashion and streetwear that has always distinguished it and that embodies new trends, even those associated with apparently so unusual headgear.