At Christmas, put fruit under the tree: just adopt one

It would be enough to adopt a peach tree to offset the 16.64 kg of CO₂ that we issue on average in a year, taking the car to go shopping just two kilometers from home. And this single piece of information would be enough to convince us to choose one of the thousands of trees available on the Biorfarm platform, the first digital farm that puts farmers directly in contact with consumers.

But there are many more reasons: not only will we reduce our negative impact on the environment, but we will be the generators of a more equitable economy, in which those who produce and those who buy are not crushed by the prices imposed by large retailers, thus contributing to maintaining of a local agricultural network and the adoption of a healthy diet, without often prohibitive prices.

Biorfarm was born in 2015, when Osvaldo De Falcofounder of the startup together with his university mate Joseph Cannavale, decides to return to Rossano, in Calabria, after years spent abroad and in Milan dealing with consultancy. “I realized that organic clementines in the city can cost as much as 3.50 euros per kilo while my father in Calabria, with his company, earns just 0.20 euros”. It doesn’t add up: the prices imposed by large retailers are slowly making small farmers disappear. Including Osvaldo’s father.

Thus was born the first and now huge digital agricultural platform, Biorfarm, which puts farmers directly in contact with consumers, creating a social and trusting relationship between them, rather than an economic one, and which allows them to bypass the supply chain, with advantages in quality of materials and cost, both for those who produce and for those who consume.

How it works is simple: once landed on Biorfarm.com, users who wish to adopt a tree select the type they prefer, give a name to the plant and choose the quantity of product they intend to receive with the first shipment, once the harvest is complete. You can choose almost any fruit (depending on the season of course): there are trees of oranges, clementines, lemons, apples, olives, almonds, plums, nectarines, peaches, pears, prickly pears, avocados, mangoes. And not only that: also honey, organic juices, jams and much more, it is even possible to adopt hives.

After completing the adoption procedure and giving life to your own “digital field”, the user begins a real experience: the farmers will give continuous updates on the state of cultivation, posting photos directly to the private account. At the time of collection it is possible to decide whether to go to the countryside to experience the experience firsthand or to receive, in a maximum of 48 hours, the products of the “own” field directly at home.

In 2022 Biorfarm in Italy reached more than 52 thousand active userswith more than plus 100,000 trees adopted And over 510 tons of organic fruit delivered to many Italian families. The farms are all certified organic and strongly rooted in their territory. There is no intermediary between the user and the farmer. The fruit is always shipped on the day of harvest, directly from the farmer.

Finally thanks to the biomarket new users can try the fruit (and all the organic processed products of the farmers in the network) of Biorfarm without having adopted a tree, while those already registered will be able to buy the fruit at a discounted price if they have already adopted that tree . For example, it is possible to adopt or give away a Calabrian blond orange tree to 12.90 euros and receive its harvest. Or a pomegranate tree and its fruit, from 15.90 euros.