A helmet with a Paris-Roubaix brain: Jumbo-Visma’s idea to promote the use of protection

During the Paris-Roubaix (Saturday 8 the women’s race, Sunday 9 the men) the runners of Jumbo-Visma will use a special helmet, manufactured by Lazer, decorated with the image of a brain and from the writing Use your headthe title of an awareness campaign on the use of the helmet itself in training (in the photo the American Coryn Labecki). In the race, exactly for twenty years, the helmet is mandatory. The UCI, the international body of cycling, was pushed towards that historic decision by the death of the Kazakh at Paris-Nice 2003 Andreii Kivilev.