Wimbledon is now also in Fortnite

Wimbledon is now also in Fortnite


Those who know Wimbledon well know that the Temple of tradition is also the most active of the laboratories of the future, and the confirmation comes from the latest initiative of the tournament. The All England Lawn Tennis Club has announced its entry into the Fortnite1 online gaming platform, with the launch of «Race to Wimbledon». Those who want to test the "experience", activated in collaboration with American Express, will find themselves running, driving, parkour and flying in front of the most famous of London's monuments, from Big Ben to the London Eye, will cross Wimbledon Village and Andy Murray's golden mailbox. All this while facing dangerous obstacles (giant strawberries and tennis rackets…), to reach the legendary Wimbledon Center Court before everyone else.

Surprised? We are in the era of eSports, beauties. Wimbledon was already present as a digital experience thanks to WimbleWorld, on the Roblox metaverse platform, which had accumulated 12 million visits, and which will receive new features this year. Race to Wimbledon will instead be available, as well as on various devices, to the All England Club for the duration of the tournament, at the American Express Fan Experience stand in the Southern Village. There players will have to work to better the time set by American Express ambassador and digital world expert Sir Andy Murray, with the ability to post their time on social media. “The magic of Wimbledon has reached many generations of fans in every corner of the world,” says Chris Clements, head of digital products at the Club. “Times are changing as well as the way people consume content and interact with sporting events . So it's important to find new ways to reach them and convey what makes Wimbledon so special. We believe this series of initiatives, including the Race to Wimbledon, will help us reach this milestone."



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