who is the owner of Leeds who sold the Eleven TV to Dazn- Corriere.it
the man who managed to merge football and finance. Once upon a time there were patrons at the head of large dynasties or companies, today the clubs manage (mostly) the funds. Andrea Radrizzani — who now seems close to presenting an offer for Sampdoria — the perfect synthesis: 48 years old, a Milanese son from Barbaiana, father electrician, mother also an electrician at Telefunken (TV was in the family's DNA), studied at Iulm and then joined Marco Bogarelli's Media Partners, later acquired by Infront. He is a consultant for Softbank and still sells football rights until he meets Riccardo Silva with whom he opens Mp Silva in Singapore in 2007. The company distributes sports rights and forges 70 partnerships from NBA to Fifa to Premier League and Formula 1, the offices rise to 21 worldwide, revenues are close to one billion. I was the first to buy the rights to Roland Garros, he said in an interview with Corriere della Sera.
The purchase of Leeds (with Bielsa on the bench)
Mp Silva is bought by a Chinese fund and after a year it goes bankrupt, the former student had already left and creates Aser Venture, investing in Leeds United, the Cursed United immortalized in David Peace's novel and also brought to the cinema by Peter Morgan. The former Liverpool striker and manager Kenny Dalglish had spoken to him about it at lunch: he took him over from Massimo Cellino and brought him back to the Premier League, Marcelo Bielsa on the bench. We are happy with Leeds, we are evaluating for other investments and the potential exit will be in 2024 together with the San Francisco 49ers (the other fund that has invested in it, ed) then we will consider strategic partnerships or IPOs always with the aim of being the global digital destination for sports fans, always at Corriere. But the English team must not relegate for Radrizzani to be able to disengage.
The sights on Sampdoria
After Leeds there will be Sampdoria
? That Radrizzani struggles to stand still is a fact: he had made an offer for Salernitana (but we never received a reply) and there were rumors about him as Inter's next buyer. For the Ligurian club, as usual, the crux is the banks: a satisfactory agreement must be found with Banca Sistema, Banca Progetto and the Macquarie fund (the one involved in the Tim match with Cdp), the main creditors of the blucerchiati.
Tech and digital investments with Aser: from Hellodi to Eleven
Asher - 650 million euros in revenues - rests on three legs: the football part mentioned above and the technology part: that is, investments in emerging companies in the tech and digital sector such as Creed Media, Hellodi, Neo studios; and the middle part, with the streaming platform Elevenwhich entered the orbit of Dazn last autumn, and which owns the rights to broadcast the football championships in Belgium and Portugal, is present in the South-Eastern markets while in Italy it holds the rights to Serie C football and basketball until 2025. The sale of the TV tycoon Len Blavatnik allowed him to enter the board of directors of Dazn with the role of executive director: he will have to consolidate the business in Italy, Germany, Spain, Japan and look for new markets, but as a partner he will be active in potential M&As in new companies.