today it opens a 3,200 square meter superstore -

today it opens a 3,200 square meter superstore -

Esselunga accelerates and opens a new superstore betting again on Genoa, with a ribbon cutting that marks a doubling in the Ligurian capital after the inauguration of the first city store at the end of 2020, the fourth in the region after La Spezia and Albenga, the 186th of the group. If the first Genoese store had a size of 1,500 square meters, in the San Benigno district in via di Francia the group has chosen the superstore format with a surface area of ​​3,200 square meters. Value of the investment, between 60 and 70 million. We continue to invest even in a complex market phase, says Marina Caprotti, executive chairman of the group which invested 377.4 million in 2022.

One hundred local suppliers

Marina Caprotti, executive president

And to demonstrate its roots in every territory where it lands, Esselunga has chosen 100 Ligurian suppliers not only for the stores in Genoa but also for those present throughout the sales network, giving them an opportunity to make the products known on a national scale. Not only. 153 employees work in the new shop, 117 new hires between Genoa and the province, trained at the Esselunga school of trades. The inauguration also has a symbolic value, given that already in 1984 the founder Bernardo Caprotti had decided to head for the Ligurian capital. Dream that came true in 2020, between appeals from competitors and slowness of bureaucracy.

The territory

The mayor Marco Bucci and the governor of Liguria Giovanni Toti are expected at the opening of the shop today, a symbol of that land management which has speeded up business investments. Which in the case of Esselunga will continue with the opening in Sestri Ponente of another superstore whose operational urban plan has been approved, however also triggering the appeals of Coop Liguria and other merchants. Today's ribbon cutting was preceded yesterday by a dinner in the store. Landlady Marina Caprotti, with her mother Giuliana Albera, honorary president, Francesco Moncada di Patern, councilor with responsibility for the development of Esselunga. At their side Bucci, Toti and the prefect Renato Franceschelli.

View of the lantern

The new construction has a visual telescope, a window on the second floor, from where you can see the Lanterna, the ancient lighthouse of Genoa, according to the project by architects Fabio Nonis and Maurizio Canepa. The group's commitment to the local area then gave rise to the creation of over one thousand square meters of green areas plus a spectacular hanging garden of another thousand square meters on the roof. a moment of happiness for us but now our thoughts turn to Emilia-Romagna. We have given our availability to Governor Bonaccini – says Marina Caprotti – and we are organizing a fundraiser by Monday to help the Region through Fidaty card points at a national level.

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