Sergio (ad Rai): "We need a pension slide to change the company"

Sergio (ad Rai): "We need a pension slide to change the company"



Innovation Festival

From the stage of the Innovation Festival, the CEO of Rai launches the challenge of digitalisation

"Rai will have to change its model and quickly become a digital media company. We will have to be modern as we have already done in part for radio. " She said it the CEO of Rai, Roberto Sergio, today in Venice, during the Paper Innovation Festival. "To achieve these goals - he added - it will be necessary to predict redundancy incentives to accompany employees most in difficulty with digital to retirement and guarantee the entry of young millennials and gen-Zready to take up the challenge of the media company".

Rai, a company with over two thousand journalists, has a website that hardly anyone knows about. The challenge of digitization also depends on this. "The theme of the site must be managed, if we know how to exercise the role of public service well, we should cover the entire national territory with regional offices, explaining the specificities of the territory. And this is done through generational renewal"



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