Roccella enlists Khaby Lame: the TikTok star for the government campaign
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A simple gesture that has been around the world, letting the facts speak for themselves. It is the now famous gesture of the TikToker and influencer Khaby Lame who put him at the service of an important cause with his smile, his authenticity, his ironic lightness. Khaby has, in fact, chosen to be the testimonial of the institutional campaign, #UniciDiversiUguali, wanted by the Minister for the Family, Birth Rate and Equal Opportunities Eugenia Maria Roccella to celebrate the International Day for the Elimination of Racial Discrimination that the UN has established to commemorate the Sharpeville massacre of March 21, 1960, in South Africa, when, in the midst of apartheid, police opened fire on a group of black demonstrators killing 69 and wounding 180.
Broadcast on the Rai networks, radio and TV, as well as on social networks starting from 20 March, the spot was conceived and created by the Information and Publishing Department led by the Undersecretary to the Prime Minister, Alberto Barachini. #UniciDiversiUguali emphasizes the uniqueness of each of us, which is expressed through our character; on diversity, which manifests itself in our preferences, musical or sporting, and, at the same time, on what we have in common, being human. Three evidences, the uniqueness, diversity and equality that Khaby Lame underlines with the strength of her gesture. “Favorite season? Character? Favorite musical genre? Favorite sport?”, are the questions answered by each of the protagonists who then sing in unison the slogan of the campaign, ‘Unique. Different. Uguali’, before giving way to testimonial Khaby Lame, while a voiceover gives useful information on the subject: “If you are a witness or victim of discriminatory acts, call 800901010 or consult www.unar.it”, the website of the National Office Racial anti-discrimination of the Equal Opportunities Department of the Presidency of the Council of Ministers, which from 20 March dedicates ad hoc initiatives and events throughout the week.
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