Made in Italy football is not bad. League A to conquer the world

The proposal launched by Luigi De Siervo, CEO of Lega Serie A, to enhance the image of our football abroad has made many smile, and instead has good content (name aside). But do we really need a state contribution of 10 million? Isn’t it better to make companies grow, perhaps by building stadiums?

You could call it ItsSoccer, just to be inspired by the famous Franciscan bin of ItsArt, the Netflix of culture. Or why not Made in Azzurri, or even NetxGenerationScudetto. The idea of ​​renaming – but for the exclusive use of foreign markets (rights, social media, sponsors) – our dear old Serie A football championship, the one that once floated in the glass of Stock 84, as “Serie A Made in Italy ” perhaps it was not one of those gimmicks to win an advertising award. In short, we are near Open to wonder, or Open to counterattack. So it goes without saying, automatically as they say, that the good Luigi De Siervo, CEO of Lega Serie A who launched his name and idea, ended up in the meat grinder of media bullshit, and that’s a small thing, but above all against a wall ideological and conceptual. Because, Made in Italy or ItsSoccer, depending on how one imagines it might sound better to the exorbitant (half a billion?) audience of football fans worldwide, the proposal put forward by the League is instead right, and also deserved not to attract the suspicion of homage to sovereign government. “Serie A has begun the journey to regain international leadership,” said De Siervo, obviously looking beyond the finals on the pitch. Because local patrons and sponsors are no longer enough; and the mythical funds, before being able to trust them (right Maldini?) you need to know how to attract them. With projects, communication, marketing. “Italian football has a good level of attractiveness”, but we need to do better.