Less emissions, more nature, equal future: the WWF turns off the lights for the planet

Less emissions, more nature, equal future: the WWF turns off the lights for the planet


Earth Hour is back on Saturday 25 March at 20.30: the global event of the WWF which since 2007 has united people all over the world by inviting them to turn off the lights for an hour with the desire to show, through this symbolic gesture, how strong the impact of a shared action to save the planet can be. "Earth Hour is not just an international appointment - says the WWF -, but the request to join forces to act and have "-CO2 and +Nature" in our lives".

It is precisely the equation “- CO2 +Nature = Future” is the message chosen by WWF Italy to invite citizens, communities and companies to turn off the lights and treat themselves to an hour for the Earth, dedicating 60 minutes to a positive action for the future of our fragile planet. "Millions of people in over 190 countries and territories will thus give life to "The Biggest Hour for Earth", with the aim of transforming this single hour into millions of hours of actions and moments of awareness on risks associated with the loss of nature and the impacts of climate change. At the same time, this year's Earth Hour will also serve as a powerful reminder of the importance of our planet, the need to protect it and on how little time we have to do it, for a more just and sustainable future for all".

Earth Hour 2023 comes on the heels of the historic Kunming-Montreal deal at COP15 which, in December 2022, saw the world commit to halt and reverse biodiversity loss by 2030, and just days after the launch of the latest UN report IPCC Climate Action Plan, which emphasizes timely emission reductions needed to meet interim climate targets: reduce greenhouse gas emissions by 43% by 2030 and 60% by 2035 to reach net zero by mid-century and prevent global temperatures from exceeding the dangerous tipping point of 1.5°C.

“WWF urges governments to take the report's warnings seriously and act quickly to implement its recommendations to limit the impacts of the climate crisis. The report calls on leaders to rapidly reduce emissions across all sectors, scale up efforts to strengthen resilience to extreme weather events and to protect and restore nature. Accelerating the elimination of fossil fuels is the best way to prevent the average global temperature increase from exceeding 1.5°C compared to the pre-industrial era and we risk potentially catastrophic changes".

Countries around the world have prepared for Earth Hour 2023 by engaging hundreds of local celebrities and influencers to show their support for "The Biggest Hour for Earth" by organizing a series of events to take place on 25 March. WWF-Mongolia is hosting a sustainable fashion show this year featuring local designers, with clothes made from recycled materials. WWF-Latvia is once again hosting its traditional Earth Hour concert along with several nature hikes with its partners and supporters.

The Italian event at the Colosseum

The WWF in Italy has activated its entire network of volunteers and Oasis in the area, who shut down the monuments of the main cities and organize initiatives and appointments. L'the central Italian event takes place on Saturday 25 March in Rome, at 8.30 pm at the Colosseumand turning off the monument with the reproduction of a giant switch is a special guest, who will be unveiled on that occasion.

In addition to the Colosseum, the external lights of institutional offices (Palazzo Madama, Palazzo Montecitorio, Palazzo Chigi) and important monuments throughout Italy go out. In fact, over 200 adhesions to the international event have been received to date, with 13 regional capitals shutting down significant monuments in Italy. Earth Hour 2023 received the patronage of the Presidency of the Council of Ministers, Anci, the Chamber of Deputies, the Senate and Rome Capital. The Earth Hour 2023 initiative was also awarded the Medal of the Presidency of the Republic. The WWF Partner companies have decided to join the global mobilization: among the main Huawei, Arca Planet, P&G, Bialetti and Wind Tre, which participate with symbolic shutdowns and awareness-raising activities aimed at their employees and customers.



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