De Siervo: “The Italian championship abroad will be called Serie A Made in Italy”
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Serie A Made in Italy. It is the name by which our championship will be called abroad. “We have closed an agreement of 10 million per season with the government – explains the managing director of the Football League Louis DeSiervo to the Spanish newspaper As – and our championship abroad will be called Series a Made in Italy. The journey to regain international leadership has begun.”
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by Dominic Marchese
De Siervo: “Ours is the championship with the most potential”
“We are creating a more interesting product: the actual time played is 66%, 33% remains which should be more attractive, for example, with cameras that are used in cinema. Nowadays we have to compete with Netflix And Amazon, earn people’s free time. Building a good product attracts new investors. The funds have started negotiating with Italy because we are the league with the most potential, given that we have been the best in the world for decades. Furthermore, four different teams have won the Scudetto in the last four years. It’s something that doesn’t happen in any other league. We have a target between 1,150 and 1,380 million per season for Italy. Anna Guarnerio, director of international rights, is working to increase from 250 million to 400 million abroad. There League started its international growth 15 years ago, we paid for this time difference. Today we look at the one in Spain as a well organized and functional model, even if we have different ideas”, he concludes DeSiervo.
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