Customers banned from the platform for returning purchased items too many times. the choice made by Boozt, a Swedish company specializing in online sales of men's, women's and children's clothing and accessories which has blocked the accounts of indefinitely 42,000 customers guilty of having returned too many previously purchased itemsclaiming that their behavior was too costly for the company and the environment.
These customers, who have returned items because they did not fit or because they regretted their purchase, repeatedly take advantage of our high levels of free shipping and returns service at the expense of our business, other customers and the environment, he said. reported Kirkeskov Riis, spokesperson for the multi-brand online store. In an email to the Associated Press, he said these customers represent less than 2% of the more than 3 million customers on Boozt, but about 25% of the total returns volume.
A problem common to many e-commerce platforms. Last January, for example, Yoox was fined by the Competition and Market Authority for two "incorrect behaviours". One of these referred precisely to the limit in the right of withdrawal, for blocking further purchases by consumers who had made excessive use of the return tool, failing to adequately inform them and delaying refunds of the sums paid.
A solution to the problem could be the paid return. We've been talking about it for a long time. Numerous retailers have introduced a commission for the return of purchases: from Inditex, parent company of Zara, to the Japanese giant Uniqlo and the British Asos. The payment arises precisely from the cost borne by companies for excessive second thoughts, sometimes dictated by "incorrect" behavior such as wearing the clothes even just once and then returning them at no cost, or perhaps driven too much by impulse. Without considering the environmental impact generated by a useless shipment. Payment, for some companies, could be the solution to encourage customers to make more responsible, "thought out" and sustainable purchases.