Apple Vision Pro, Zuckerberg’s opinion: “Nothing we haven’t done before”
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Everyone knew that Apple would launch a mixed reality headset on June 5th. Even Mark Zuckerberg, who in fact hastened to announce the Meta Quest 3, which will be available only in the fall. And yesterday the Ceo of Meta, in the first meeting in person with the employees of his company since the times of the pandemic, expressed his opinion on Vision Pro and on the news arrived from Cupertino.
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For Zuckerberg, the Apple device does not present technological innovations that Meta has not “already explored”. More: “Their vision of technology is not what I want.” At least, this is what The Verge reports, which would have had the opportunity to collect first-hand information. The strength of Quest would lie in the fact that “people interact in new ways and feel closer” but they are also more active and “create things”. And instead “all the demos they showed show a person sitting on a sofa by itself,” she said of the keynote that opened Apple’s WWDC earlier this week.
Zuckerberg also pointed out that its Quest 3 headset will be much cheaper at $499 versus the Vision Pro’s $3,499, which will allow Meta to reach a larger user base. “From what I’ve seen, I’d say the good news is that there isn’t any kind of magical solution to any of the constraints of physics that our teams haven’t already explored and thought about. They went for a high-resolution display, and between that and all the technology needed to make it work, the final cost is seven times that, and it takes so much energy that you need a battery and a cable to use it,” he said. he said, insisting that his company has already sold “tens of millions” of devices. “I think their announcement really shows the radical difference in the values and vision that our companies bring to this world.”
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On closer inspection, the fact that Apple has entered the world of digital reality can also prove to be an advantage for Meta, which would no longer appear to be the only large tech company to move in the sector while all the others are betting on artificial intelligence.
In reality Meta also focuses on the Metaverse to free itself from the dependence on the two operating systems for mobile devices, where it is totally at the mercy of the choices of Apple and Google, whose operating systems host its apps. So when Apple introduced new and better options to protect its users’ privacy, Menlo Park saw their advertising revenue drop by several billion dollars.
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In Cupertino, during the keynote and in the official press releases, the word Metaverse was never pronounced (but neither was the expression “artificial intelligence”). Too tied to the recent history of Meta, which has even changed its name to show how much it bets on virtual reality and is investing large sums to do so, despite the concerns of some investors. “Seeing what they have presented and how they will compete has made me even more excited and in many ways optimistic that what we are doing matters and will be successful,” Zuckerberg said. And it is not said that in a few years the positions of the two companies, for now very distant, will not find points of contact. Meanwhile, to give due weight to the considerations of the Ceo of Meta, his words are enough: “Obviously I haven’t tried the Vision Pro yet, so I’ll be able to tell you more when I get to play with it”.
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